THE NORTH FACE: THE BRAND OF OUTDOOR ATHLETES AND STREETWEAR CROWDS
The rain patters. The wind whistles. The snow crunches. But you windbreaker stands firm. You take the next step and defy the weather - all the time, everywhere. Because there's no such thing as bad weather conditions if you wear the right clothing. A mission that The North Face has remained faithful to since 1966: providing outdoor athletes with the right equipment to keep nature - with all its whims - accessible - and protecting it with sustainable production.
THE NORTH FACE: AN OUTDOOR BRAND FOR ALTITUDE JUNKIES
Even the hemispherical logo reveals a lot about the sports brand The North Face: it was named after the coldest, most inhospitable slope of a mountain. The reason: the label's goal is to enable athletes to pursue outdoor adventures no matter what conditions stand in their way. Equipment from The North Face makes it possible: climbing the heights of the Himalayas. Running an ultramarathon. Climbing big walls. Extreme sports for altitude-addicts, for whom the San Francisco label has been manufacturing high-quality mountaineering clothing and equipment since 1966. San Francisco as the birthplace of an outdoor brand? Yes, even in big cities, near beaches, there are mountaineering fans - just like the two The North Face founders were back then.
THE NORTH FACE MANTRA: NEVER STOP EXPLORING
This is probably the secret behind the success of the legendary outdoor brand: The North Face spirit goes much further than just producing high-quality, high-performance casual wear. The North Face is also active and pushes athletes to new heights. The mantra "Never Stop Exploring" is still its philosophy. Since the 1960s, the label has been sponsoring expeditions into pristine, unchartered corners of the earth and supporting outdoor athletes in pushing the boundaries of the possible. In the 80s, the brand also introduced ski wear into its range - and became the hype among stylish snow sports athletes with its pastel and neon colours. A success that set the ball rolling.
From the Nineties, sportswear for backpackers, trail runners, hikers and other outdoor adventurers came along with the launch of the hyped Tekware collection. Countless stars such as hiking legend Hans Solo, extreme ski athletes such as Leo Slemett, Sam Anthamatten or Markus Eder and trail runner Hillary Allen wear the hemispherical logo with pride.
SUSTAINABLE PRODUCTION AT THE NORTH FACE
However, The North Face does not see its mission as only motivating people to explore nature. Natural conservation and thus sustainable production is part of the brand philosophy. In the current Swiss headquarters, electricity is drawn exclusively from renewable sources. With initiatives such as Responsible Down Standard, Clothes the Loop clothing and a shoe recycling programme, the brand has launched exemplary sustainability strategies. Climate change initatives such as "Hot Planet / Cool Athletes" with The North Face Ambassadors also fuel awareness of nature conservation. Their products also use sustainable materials. Instead of real down, for example, a revolutionary synthetic alternative from Primalift is used, - thermobalance insulation technology. Round synthetic Primaloft fibres mimic down and store heat in small open spaces.
THE NORTH FACE FUNCTIONALITY WITH STREETSTYLE FACTOR
Almost 50 years after its founding, the label is growing beyond its own borders, following its slogan "Never Stop Exploring", and is also conquering the streetwear market. Athleisure - the current buzzword for stylish functional clothing in everyday life - fits The North Face like a glove. In addition to high-quality outdoor parts, there are now pieces in the range which even raise pulses in fashion addicts - quite far removed from extreme sports. First and foremost; The North Face - 92 Rage Collection: the rebellious streetwear pieces pick up on the wild boarder spirit of the 90s and employ bright colours, oversized cuts and eye-catching retro prints. The North Face 92 Rage Fleece Pants in colour block design - to die for. The Base Camp Slides II? Just crying out to give your outfit a touch of athleisure. An authentic fusion of The North Face's core competency and contemporary streetstyle trends - inspired by snow sports, designed for fashion fanatics. Interested? We think you will be. And that's why the hottest pieces are now available in our innovative Keller x range. Go get them - and never stop exploring.