FROM THE SMALL SAUCONY SHOE FACTORY ...
In 1898, the Saucony Shoe Manufacturing Company was founded in Kutztown, Pennsylvania. Four young entrepreneurs founded the shoe factory in a brick building on Saucony Creek. They named their company after it, which, by the way, is pronounced "So-ko-ni". Perhaps the company developed in the direction of running shoes until today, because the first Olympic marathon took place two years before the founding. In any case, in 1910 the entrepreneurs were already producing 800 shoes a day, though not yet running shoes. In 1968, Saucony relocated to Cambridge, Massachusetts, where it is still based today.
... TO THE FIRST SAUCONY RUNNING SHOE WITH SPIKES
Since the first marathon and in the following 50 years, athletes of all nations discovered running for themselves. They ran in normal leather shoes produced by Saucony and other shoe factories, on spikes or even barefoot. Running shoes were still unknown until then. Saucony wanted to change this. In 1958, the American brand produced its first running shoes. The 7446 was made of lightweight kangaroo leather and was equipped with long spikes. Perfect for runs over fields and meadows or sandy tracks, but not yet suitable for roads. It took many years before Saucony launched the first running shoe for the road. The decisive factor was the first American to win the gold medal in the Olympic marathon. Frank Shorter triggered a running hype after his victory in 1972 in the USA. This was the beginning of the Saucony brand of running shoes.
THE GOLDEN EIGHTIES: RUNNING BEGINS
In 1977, the company received the "Best Quality" award from Consumer Reports for its running shoes. While Saucony had been a niche brand until then, it achieved a new level of recognition. The running shoes quickly became the hottest shoe in running. In the 1980s, the makers did not rest, but celebrated success with ever new running shoes. Saucony's greatest success was probably Rod Dixon's victory in the 1983 marathon. His running shoes were flat Dixon Racing shoes. The marathon runner had developed them together with Saucony engineers. This made the brand famous and popular in its home country. This led to many successful running shoes in the 1980s. This laid the foundation for the Saucony Originals brand 30 years later.
THE ORIGINAL SAUCONY ORIGINALS
It was the Originals of the 1980s that brought success to the brand and became real trendsetters. Elite athletes wore Saucony Originals as well as passionate recreational runners. The performers, competition shoes and training shoes included the following models:
- 1980: Trainer 80 model - the comfortable training shoe.
- 1981: the Jazz model - awarded "Best Quality".
- 1984: the DXN Trainer - designed by marathon winner Rod Dixon
- 1985: Shadow Original - with soft EVA
- 1985: Bullet model - with spikes
- 1988: Azura ST - lightweight performer
- 1989: Shadow 5000 - ahead of its time
- 1991: Model Grid SD - the icon with new damping system
- 1991: Shadow 6000 - stable and supportive for long distances
- 1993: Model Grid 8000 - new comfort through curved design
- 1994: Model Grid 9000 - with plush lining
OTHER INNOVATIONS FROM SAUCONY
The idea of spikes dates back to the 1950s. The modern implementation was a small revolution in cross-country running in 2003. The Kilkenny XC Spike was developed in collaboration with elite athletes and is particularly light and comfortable. The heavily profiled sole, together with the spikes, offers good grip on soft ground. The soft upper material lies smoothly on the foot. It provides support and mobility at the same time. Saucony has been working with athletes since the early 1980s. The Kinvara in 2009 was another milestone in terms of comfort and manufacturing process. The cushioning remained the same, but for the first time a 4 mm drop was used between the forefoot and heel. The running feeling became much more natural, the weight lighter. The experience with the first reduced running shoe changed the Saucony product range and the entire industry.
THE CURRENT VARIANTS: SAUCONY ORIGINALS
Saucony had its greatest successes with its Originals running shoes in the 1980s and 1990s. The current editions of the running shoes follow on from this. The legendary styles live on in the Saucony Originals brand. The successful design of these shoes has transported the brand into our time. Innovative functional materials and improved cushioning systems also bring the Saucony Originals technically into the present. Depending on the model, the design either remained unchanged or received a slight remake. Fresh colour tones and contemporary colour combinations make the vintage models a top modern running shoe and classic sneaker.
SAUCONY ORIGINAL: THE RACY AZURA SNEAKER
The Azura running shoe was relaunched 30 years after its first appearance. This Saucony Original kept its classic colourway. With bright stripes on a white background, it is a real eye-catcher. Even in its first edition, the Azura was something special: a true performance running shoe that fits lightly on your foot and keeps you moving fast. The materials no longer have much to do with the original Azura. The attractive sneaker has a suede look, but is made of synthetic microsuede. The water-repellent and robust material is mixed with ripstop mesh. Mesh is extremely breathable and loosens up the look of the running shoe in various places. The sole is slip-resistant and multi-layered. The stabilisation is made of TPU and the midsole of EVA. The differently sized triangles on the underside of the outsole give you grip. But the best thing about it, apart from the performance and cushioning, is the look. The sole is divided into different areas, each with a different colour. These colours match the different, overlapping materials. In the same colours as the sole, they create an eye-catching design. The Azura shoe was a hit 30 years ago, but today the vintage shoe is more contemporary than ever. You can train and run in it. Or you can simply wear the Saucony Original Azura in your free time as a sporty and chic shoe.
SAUCONY ORIGINAL: SHADOW 5000 VINTAGE SNEAKER
The Saucony Original models couldn't be more different. While the Azura is an eye-catching runner, the Shadow 5000 is as convincing then as it is now with its discreet and classy aesthetics. Genuine suede in different, subtle shades not only gives the running shoe stability, but also a high-quality look. Nylon and mesh inserts ensure a good climate in the shoe and high breathability. The overlapping arrangement of the materials, which differ in appearance and function, ensures a distinctive design. The upper is comfortably padded and colour-contrasting. The padded inner lining ensures a high level of comfort.
The multicoloured Saucony Original Shadow logo under the laces attracts attention, as do the contrasting guides for the white laces. The vintage Shadow 5000 running shoe from Saucony Originals is the perfect visual match for your streetwear. The outer sole is made of plain black rubber at the bottom. The wide midsole is light and, depending on the model, colour-contrasting at the back of the heel. With Saucony's signature triangles at the front of the sole, you get a great grip, even on wet roads. The Shadow 5000 is a high-quality and comfortable sneaker with a vintage look. Of course, the running shoe is suitable for your training. The slim, slender running shoe is also perfect for leisure time. Whether worn with jeans or corduroy trousers, the Saucony Orginial Shadow 5000 Vintage is comfortable and adaptable.
ALWAYS NEW: SAUCONY ORIGINAL
Making the successful even more successful: Saucony Original relies on the tried and tested and innovations at the same time - combined in a running shoe. The sneakers inspire with the design of times gone by. The wearing comfort comes from over 120 years of experience in the manufacture of shoes. Decades of collaboration with elite athletes produced high-quality running shoes for runners. The Saucony Originals were again created in collaboration - this time with designers. The result was vintage sneakers that are well worth seeing. Saucony Originals will launch more successful models. In great, contemporary colours and with modern materials, the sneakers will inspire you in any case. Choose your favourite model and combine Saucony Original sneakers with your casual wear to create your own personal style.