SATURDAYS NYC

Two rivers, five boroughs, countless skyscrapers - and at least as many trends. Anyone who has been to New York City knows how difficult it is there to set stylish accents. Whether in the Metro or at Rockaway Beach. Noble extravagance, screamingly colorful street style and casual addictive outfit change faster than the street food trends that spread worldwide from here...

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SATURDAYS NYC - SATURDAYS IN NEW YORK CITY

All a little too fast-living for the three surf buddies Colin Tunstall, Morgan Collett and Josh Rosen, who founded their label Saturdays NYC in 2009. Whether they did this on a Saturday is not known, but they soon adapted the typical New York tempo. The trio began selling classic surf accessories, but quickly expanded their range to include stylistically balanced clothing.

It makes a lot of sense on Fifth Avenue, in the metro on the way downtown or on the beach. Saturdays NYC's portfolio now includes everything from bags and shoes to candles and sunglasses. Everything that can score with simple elegance. In keeping with the fashion statement of the founding trio: to counter the colorful variety and rapidly changing trends in New York City with a fixed constant. Minimalism. That's how clean lifestyle goes today. At Keller x you can buy Saturday NYC online - casually from the couch or the beach. Hang loose!

OF COURSE THERE ARE ALSO SATURDAYS NYC SHOPS

As befits a successful company, Saturdays NYC also operates its own shops in the metropolises of the world. After the first Saturdays NYC store on the Big Apple - there is now a second store in the West Village in addition to the one in SoHo - more have opened in other world cities. Now there are Saturdays NYC dealers even in Sydney, Tokyo - or at your home in the basement x shop.

In addition to the classic lettering in the logo, the slash symbol appears again and again in the brand's design. It adorns numerous Saturdays NYC products as an original print, but is also omnipresent on the Instagram account of the brand. Apropos Insta: There the company flirts self-confidently with its origins. Both #surfing and its origin in the capital of the world dominate the New Yorkers' feed.

SATURDAYS NYC AT KELLER X

Your DNA cannot deny the fire even after 10 years. All Saturdays NYC articles offered in the Keller x Shop have a sporty background. But they are even better suited for a casual yet style-conscious appearance in the city. With buddies in the stadium or shopping with their girlfriends. Apropos shopping: Sweaters, now and then also with Saturdays NYC artwork on the back, monochrome hoodies or shirts with a significant slash print on the chest can also be found at Keller x.

We also have board and swim shorts, windbreakers and brand longsleeves on offer. Fit, wearing comfort and style are always written in capital letters and the brand's own minimalism dominates the it pieces like a protagonist on stage. All these products, new pieces from the current collection can be found in our Saturdays NYC Shop.

SATURDAYS NYC - THE WAVE OF GOOD TASTE

With the opening of their first store in New York's hip Neighborhood SoHo, the three founders Tunstall, Collett and Rosen set an example. They made it clear where they wanted to go: Their Lifestyle is supposed to be a combination of surfing, living and working in New York City . To this day, they express their love of surfing in all their nine outposts in different world metropolises. Surfboards and other water sports utensils loosen up the atmosphere in the flagship stores, where they are still on sale. But more than that. A Saturdays NYC store is always an espresso bar and a place to chill - the founders have a soft spot for high-quality and fair-trade coffee and good music. This is how you shop for casual Saturdays NYC offers and indulge your palate and ears on top of everything else.

SATURDAYS NYC - EVERYTHING FOR THE MAN

In the meantime, the enterprising makers behind the trend brand have even expanded their product portfolio to include care products for men. In addition to soap, hair gel, shaving cream and even a care cream also carry the characteristic Slash logo on their packaging. It will be interesting to see what the New Yorkers can think of to conquer even more style-conscious men's hearts in the future.

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