PUMA Suede

Fast fashion reversed. For more than 50 years PUMA Suede has been regularly to be found where history is written. One of the most impressive moments in Olympic history? The sneaker was there. The first days of the sneaker cult in the NBA? The birth of Hip-Hop? All in the relaxed company of the PUMA Suede. Yet, signs of aging never appear. Its reserved look makes the PUMA Suede an all-purpose weapon. The tendency to metamorphosis with a sense for its own roots brings it into the focus of streetwear and pop culture. Learn more

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The PUMA Suede

When the anthem sounded, hardly anyone looked at the sneakers, which had actually taken up an unusual place. Instead of putting on their PUMA Suedes, Tommie Smith and John Carlos had placed the sneakers on the podium. A marginal aspect. Because when the US-American anthem sounded after the 200-meter final of the 1968 Olympic Games in Mexico City, both the gold and bronze medal winners lowered their heads. They raised one arm and clenched their hand, wrapped in a black glove, into a fist. A silent protest against human rights violations worldwide. An impressive protest against the abuse, criminalization and marginalization of the black population in the USA.

The world had just witnessed the most memorable protest in the history of sport. Right in the middle of it: the PUMA Suede. To a certain extent, even if only marginally, it had become part of a movement. A much more important one than the one PUMA had in mind when they presented their new sneaker. But the Brand did have a kind of revolution in mind. But more of a visual, fashionable, material one: To compete with adidas and Converse, to find its place in streetwear, PUMA equipped the Suede with a thick rubber sole, but above all with a completely new upper. Instead of the then ubiquitous smooth leather and canvas, Brand used rough suede. The baptismal name as an evolutionary badge.

The sport itself took a back seat at first. But only to merge with the fashion world in the early 1970s thanks to an athlete. Walt "Clyde" Frazier was not only considered one of the best basketball players in the NBA. He also played in the New York Knicks and was a style icon on the side. A Fedora as a trademark. Fur coats. Tailor-made suits. Frazier brought fashion to the courts and took PUMA with him in 1973. What began as a brand ambassador culminated in the first real signature sneaker in NBA history. Walt Frazier got his own shoe. The suede served as the basis, with basketball as additional inspiration. The PUMA Clyde was born from this iconic suede.

Almost at the same time DJ Kool Herc was experimenting on two turntables at his sister's birthday party. The guests wanted to dance to the instrumentals, to the breaks. So Herc put them into an endless loop. A beat was created. Beat, break, B-boys for short, hip hop was born. And since New York had a close connection to his Knicks in general and Walt Frazier in particular during this time, Clyde and PUMA Suede also glided across the floor. Without pushing themselves into the foreground, the Sneaker was once again in the thick of it, and shaped the breakdance scene over the following years. Skaters followed, later the fashion scene and pop culture. Superstar Rihanna wears the PUMA Suede and even designed her own special edition. With Meek Mill, the sneaker now also has its own ambassador - and the attention deficit is long gone.

Characteristics of the PUMA Suede

The Upper as the proverbial trademark. Suede. Fine yet robust suede. The dividing line to other brands. That's how PUMA had it in mind when it introduced Suede. That's how it worked. The upper remains one of the most striking features of the cult shoe to this day, but shares this status with the outsole. In the late 1960s, the thick rubber was a special feature, but today it underscores its legendary status. Added to this is the clean design of the sneaker. PUMA's Formstrip is of course part of it. Otherwise, restraint and elegance dominate. So much elegance that even Karl Lagerfeld slipped into the sneaker.

You return to the beginning of the history with the PUMA Suede Classic. Its design is based on the original model. Special editions in cooperation with labels like Diamond Supply or The Hundreds are also available. Women also get special PUMA Suede versions. Some have a thicker plateau under the south-upper, others like the Bow Varsity have a thick bow on the heel. The Suede Notch takes minimalism to the extreme with a monochrome look, while the Mid 68 gives you a midcut version of the original.

Key facts about the PUMA Suede

  • (Original) Name: PUMA Suede
  • First release: 1968
  • First colorway: Royal Sapphire Blue
  • Designer: -
  • Price range: 40 to 70 €

How to combine the PUMA Suede

Rihanna used PUMA suede to give a relaxed summer dress the Finnish look it deserved. The PUMA Suede works just as well in combination with wide cut or used jeans and a loose coat. You can also wear the sneaker with a skirtshort or chino. The PUMA Suede combination possibilities are almost limitless for both men and women. Door opener plays the minimalistic design, which enhances the hoodie as well as the relaxed shirt, which harmonizes with the denim jacket as well as with the leather jacket.

The PUMA Suede at Keller x

Over 50 years. A long time. Innumerable development opportunities, which also reflect our PUMA Suede offers. You don't have to and shouldn't commit yourself to this one PUMA Suede, even in the cellar x PUMA Suede Sale. Whether monochrome Colorways in elegant white, the Mid 68 or the Classic, which is closely based on the original silhouette, or other models - you can order PUMA Suede online at Keller x in a relaxed manner.