POC was founded in 2004 by Stefan Ytterborn with a strong mission that the brand still lives by today. "To protect lives and reduce the consequences of accidents for athletes and all who are passionate about it". With this vision, POC stands for optimised personal protection and safety by developing products of undeniable quality and relevance. This is how POC became a leading manufacturer of helmets, goggles, protective waistcoats, clothing and accessories in the field of snow sports and cycling. POC's attention to detail in a minimalist look, coupled with the highest quality, also flows into the lifestyle pieces.