Onitsuka Tiger

The path to an icon often begins unobtrusively. Sometimes even a small innovation is enough, which should actually only make the practice easier. The Onitsuka Tiger Mexico 66, for example, was originally intended to support Japan's running team at the Olympic Games in Mexico and also to present the new logo of the brand to the world. From this simple idea, however, one of the most legendary sneakers of the Japanese brand developed, the basis for more than 40 colourways and an unagitated look with a latent tendency towards minimalism.

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The Onitsuka Tiger Mexico 66

Actually, things were still quiet in the sneaker universe. But of course the big brands were looking for innovations and ways to stand out from the rest. The daily hype, the haggling for the attention of his followers with ever new colourways, retros and special editions had not yet begun during the 1960s, but Onitsuka Tiger was still looking for a way to break away from the competition.

The sneakers of the Japanese brand should be recognisable at first glance. Simple white, as worn by the first Onitsuka Tiger models, was of course only of limited help. Neither did it help to orientate oneself towards adidas. So off to the design lab. Afterwards? Quickly onto the running track. In a new outfit. From now on the tiger stripe, which actually consists of four stripes, adorned the outside and inside of Onitsuka Tiger Sneaker.

Of course, a pilot project was still needed. And with the qualifying rounds for the 1968 Olympic Games in Mexico coming up, Japan's running team needed the right running shoe. A runner should be it. His name was Limber. At first. Because the reference to a major event and the year of publication resulted in much more than that. The result: the Onitsuka Tiger Mexico 66, the sneaker of the brand that presented the now iconic logo that has long since adorned all ASICS sneaker to the world - and somehow served as a precursor for Nikes Cortez.

In 1966, Onitsuka Tiger was already working with Blue Ribbon Sports. The American brand, in turn, had been founded shortly before by Bill Bowerman and Phil Knight to distribute the Japanese brand's shoes in the USA. Blue Ribbon Sports was soon transformed into Nike and only two years after the release of the Onitsuka Tiger Mexico 66 the swoosh presented its Cortez. The brands separated. Nike kept the Cortez, Onitsuka Tiger called the sneaker Corsair. But back to the Mexico 66, which was also worn by Bruce Lee in the 1978 film Game of Death. In yellow and black and with a tracksuit of the same colour. Iconic! Like the Onitsuka Tiger Mexico 66 itself.

The characteristics of the Onitsuka Tiger Mexico 66

As if the spotlight was showing exactly what never really comes to the fore. The essential. The essence. This is what Onitsuka Tiger reduces the Mexico 66 to and thus gives it its very own identity. Despite everything, only one detail still grabs attention. As a pioneer, the Mexico 66 carries Onitsuka's Tiger Stripe conspicuously around - but not only for reasons of style. In fact, the lacing of the sneaker is integrated into the vertical stripe in such a way that it increases both stability and flexibility. But back to the style. The choice? Boundless.

You can choose from a total of around 45 colourways. You can find monochrome designs as well as Bruce Lee's yellow-black version in our Onitsuka Tiger Mexico 66 Shop. There are also premium models with reinforced, more present midsole and high-quality leather uppers. Also available are slip-ons without shoelaces. The Onitsuka Tiger Mexico 66 is changeable and therefore adapts exactly to your day or evening plans.

Key facts about the Onitsuka Tiger Mexico 66

  • Original name: Limber
  • First release: 1966
  • First colorway: white / blue / red
  • Price range: 60 to about 125 €

How can the Mexico 66 be combined?

Casual like Onitsuka Tiger Mexico 66, the sneaker doesn't know excitement. Instead, it picks up minimalist styles and enhances them with its relaxed, iconic design. The slim jeans and the relaxed chino go well with the legend of Onitsuka Tiger. Add a monochrome T-shirt or crewneck, the hoodie or jeans, maybe the bomber jacket. An open shirt also goes well with the Mexico 66.

The Onitsuka Tiger Mexico 66 Store at Keller x

The original version in white, blue and red. The Bruce Lee Colorway. Premium versions. This one Onitsuka Tiger Mexico 66 is not available. Therefore Keller x does not limit itself to one model in the Onitsuka Tiger Mexico 66 range. Instead, you can choose between monochrome and colourful colourways, between slip-on and original, between traditional and premium model made of high quality leather in our Mexico 66 shop and order the Onitsuka Tiger Mexico 66 online at the end - completely relaxed.