NO KA´OI

NO KA´OI is the Hawaiian meaning for "the best". And that's exactly what you get from this label. Exciting, unique designs paired with comfortable yet feminine cuts turn the sportswear into real eye-catchers.

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HAWAIIAN LIFESTYLE MEETS ITALIAN STYLE

The brand NO KA´OI was founded in 2014. The founder Simona Finelli has always been enthusiastic about all topics around beauty, wellness, art and contemporary culture. NO KA´OI's activewear reflects Fineli's sense for the fine arts. In addition, there is the feeling of life and the unbridled power of the island of Hawaii. The creative director works with extraordinary, colourful motifs that clearly express Hawaii's spirit. NO KA´OI is fashion that goes perfectly with yoga. The models of the sportswear are so individual that they also support your personal street style.

Behind the brand NO KA´OI is the Italian fashion house Rilievi from Bologna. The company has existed since 1991. Since then, the Italians have developed into important suppliers for the haute couture industry. Above all, Rilievi lovingly and with great experience produces handmade embroidery and tailoring with sequins. Brands such as Dolce & Gabbana, Prada or Versace rely on the high-quality production of the Italians. Many stars walked over the red carpet with haute couture dresses richly decorated with elegant embroidery or stylish sequins by the Italian fashion house.

THE UNMISTAKABLE STYLE OF NO KA´O

The NO KA´OI sports fashion is exceptional and unique. The brand name means "the best" in Hawaiian. And that exactly matches the description of the activewear. The materials are high-tech and therefore the best you can want for your sportswear. Breathability and moisture regulation are a matter of course in this high-quality yoga fashion. However, the label owes the fact that the sportswear was adapted to it-streetwear primarily to its distinctive fashion style. In prêt-à-porter fashion you shine in yoga as well as in your free time or at night clubbing. Famous influencers and stars from film and music therefore rely on the label.

WHAT MAKES NO KA´OI SPORTSWEAR SO UNIQUE?

The answer is simple, but not easy. The unmistakable colour block design, the powerful motifs, the well thought-out cuts and the unique material mix are the significant features of the label. But the special features of the activewear at NO KA´OI are clearly in the details. You don't just wear this sportswear, you make statements in it: sometimes loosely cut or with an oversized silhouette, sometimes body-hugging, yet always feminine and self-confident - the collections are perfect for all your moods and needs. Exciting cut-outs, sequined or hand-embroidered motifs in the Hawaiian style transform the models into trendy sports and street style fashion. Elegant haute couture elements and powerful Hawaiian spirit are skilfully transformed into edgy sportswear by NO KA´OI in its collections. The label thus creates an impressive link between activewear and street style.

NO KA´OI: SPORTSWEAR OR FASHION?

Crisp short shorts and matching Bras, for example, look discreet and body-hugging from behind. At the front, on the other hand, they convince with colour and a wide shell waistband. Show yourself from your shiny side: If you go to training with a NO KA´OI Sport-Bra and matching leggings, some people will turn to you. Because both are made of noble shiny synthetic fabric at the front. If you turn around after you, you'll see your figure-hugging back with cross straps on the bra and matt fabric combined with small, shiny accents on the trousers. This gives you a stylish appearance and you are definitely an eye-catcher, whether during training or on the dance floor.

CASUAL AND COMFORTABLE: SPORTSWEAR FROM NO KA´OI

Women always want to look good, but do not always want to walk around in skintight clothing. The designers of NO KA´OI also know this. That's why you'll also find casual sweatshirts, hoodies and waistcoats in the Keller x online shop collections. The sportswear from NO KA´OI also looks really edgy when worn with a high degree of comfort. Because many style elements provide variety and visually characterise the sportswear. This includes:

  • Different front and back designs
  • Coloured sequin designs
  • Hand-painted fabrics
  • Pop of color design
  • Shiny fabrics
  • Attractive material mix
  • Asymmetric cuts
  • Dropped shoulder cut
  • Oversized cut
  • Cropped tops
  • Cut-outs

NO KA´OI: UNIQUE LIKE YOU

The Italian label NO KA´OI understands how to capture the joie de vivre as well as the powerful and colourful nature of Hawaii and how to use it in their premium sportswear. Activewear shines with highly functional properties as well as sophisticated design elements. Experience in haute couture is reflected in the many small details that turn sportswear into prêt-à-porter fashion. Whether for yoga or training, on a stroll through town or in a trendy café: in the fashion of NO KA´OI you are perfectly dressed everywhere.

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