Nike Sportswear

Started with basketball, enriched the skate world and in the end made yourself comfortable in streetwear. The Nike Blazer once brought the US brand to the basketball parquet, but today it elevates understatement to an art form: the key to the fashion world, where the Nike Blazer Sneaker was treated by icons like Supreme and Virgil Abloh.

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The Nike Blazer

Maybe sometimes it simply needs the good idea, the right approach. Both of these factors led to Nike presenting its first basketball sneaker in 1973 - only nine years after Phil Knight and Bill Bowerman had founded their brand with the swoosh: the Nike Blazer. A leather upper. A nylon tongue. A vulcanized and textured rubber outsole. Plus a prominently placed, never to be overlooked swoosh that broke up the otherwise reserved style. That's all it took to win over one of the biggest names in the NBA at the time.

George Gervin said yes and then floated through the zone in his Nike Blazer, only to let the ball slide into the basket a little later using his patented finger roll. A little gimmick was found on the heel. Where it usually simply says "Nike", Gervin's nickname was emblazoned. "Iceman" punched "Nike", favouring something never seen before. PEs, special player editions of a sneakers, were as famous in the early 1970s as Nike Air soles or signature shoes. Nike had not originally had Gervin in mind. The blazer is named after the Portland Trail Blazers, the NBA team based just ten minutes from Beaverton.

The combination worked nevertheless. Nike had arrived at basketball and quickly continued with his duet of good idea and fitting approach. Air cushioning followed, the partnership with Michael Jordan, the rise to the most prominent brand around the NBA. The Nike Blazer, on the other hand, retreated into the background. At first. A few years later, the skating world discovered that the vulcanized sole of the Nike sneakers gave it exactly the grip it needed. The Nike Blazer moved. From the parquet to the board. And once again, harmony took hold. So much so that in 2005, Nike collaborated with Lance Mountain to create their own skate version, the SB version of the Nike Blazer.

The tongue received a thicker padding, the sole two Zoom-Air units. The next step. But the Nike Blazer has long since ceased to be an exclusive sport. Anyone who radiates so much elegance and understatement is bound to end up in the consciousness of fashion and streetwear. Nike's collaboration with Supreme, which added three Gucci-inspired special editions to the blazer range, gave the blazer its final push. Comme des Garçons and especially Virgil Abloh, who included the Nike Blazer in his Off-White collection, also took up the sneaker.

Features of the Nike Blazer

Nothing distracts. Not the clean silhouette. Not the understated leather uppers. Not the minimalist design. Everything looks at the huge swoosh that adorns the Nike Blazer inside and out. Together with the unobtrusive design the Nike Blazer shapes the look of the sneaker, which has been reinvented over the years. Simple white colorways with color changing swooshs became more colorful versions.

Smooth leather alternated with suede. At mid-point came the lowcut. Also evolutionary steps of the sneaker like the Nike Blazer '77 with small suede accents on the toebox appear again and again. Then there is the Nike Blazer SB, the skate version of the sneaker with Zoom-Air cushioning. For women there is also the Nike Blazer Rebel, which you can open and close with a zipper on the inside and the lacing is slightly slanted.

Key facts about the Nike Blazer

  • (Original) Name: Nike Blazer
  • First release: 1973
  • First colorway: White / Black
  • Designer: -
  • Price range: 60 to 100€

How to combine the Nike Blazer

White or monochrome leather plus rather discreetly dyed accents and a clean design basically exclude nothing at all. So you can combine the Nike Blazer with skinny jeans, chinos and shorts. The Nike Blazer also goes with a long skirt. On top you wear hoodie or crewneck, leave the t-shirt alone and maybe throw a relaxed shirt over it. Also with the oversized, jeans or leather jacket the sneaker harmonizes perfectly.

The Nike Blazer Shop at Keller x

Keller x offers you the clean Blazer '77 in white with black, yellow or red Swosh. The south and low-cut version. Or the conventionally different Rebel for ladies. Nike Sportswear gives you choice - Keller x offers a wide range of Nike Blazers. Choose your favorite model in our online Nike Blazer Shop and order it directly from our store.