THE NEW BALANCE STORY
The sporting goods manufacturer New Balance is based in Boston, Massachusetts. In 1906, William J. Riley founded the company under the name "New Balance Arch Support Company". His concern was to alleviate people's foot complaints through orthopaedic insoles. The resulting knowledge made it easy for the manufacturer to produce the perfect first running shoe in 1938. The foundation stone for the production of New Balance sports shoes for baseball, basketball, tennis, boxing as well as running was laid. In the 1960s, the Kidd couple introduced the first functional running shoe to the market, which was based on a grooved sole. From then on, New Balance shoes were the most worn sports shoes at US colleges and YMCA fitness programmes. In 1976, under businessman Jim Davis, the M320 was named the best running shoe of the year. From then on, deliveries of the shoe brand went all over the world.
NEW BALANCE FOR SPORTS - ONLY THE BEST QUALITY FOR YOUR FEET
New Balance sports shoes are suitable for many outdoor sports. The US manufacturer has made an individual fit a priority. NB running shoes are super light and provide fantastic comfort thanks to pleasant cushioning. A soft midsole further enhances the cosy foot feeling. Airy mesh fabric also ensures good ventilation and thus dry feet. A seamless finish prevents pressure points, so you can sprint unhindered or dart to the side on the court. Innovative outer and inner materials offer extra breathability. A padded shaft edge, the perforated pattern that functions as air conditioning and the slip-resistant sole are just as typical of the brand as the iconic logo on the side. With this sports sneaker, you'll cut a sinewy figure on your daily run and be as fit as a New Balance sports shoe.
NEW BALANCE FOR EVERYDAY AND LEISURE - SHOES TO WEAR BEAUTIFULLY
The sneaker variant for everyday wear from New Balance is primarily characterised by varied colour compositions. That's why you can match the NB lifestyle models to your look. Score points by combining them with casual streetwear or your office outfit. Modern footwear like the New Balance 997 not only goes well with casual jeans, but also with an elegant blazer. But it's not just the look that makes a splash here, but also the breathable materials like leather or suede. These shoes are robust and fit the foot perfectly. A soft running feeling thanks to foot-pampering midsoles lets you walk like on clouds. The manufacturer has also thought of grippy rubber outsoles that give you plenty of grip on all paths.
NEW BALANCE - HIP SNEAKER STYLE
Without a doubt, shoes should not only be comfortable and highly functional. They also need that certain something to inspire people and win them over. The important traditional brand New Balance has successfully implemented this concept. Sporty features combined with comfort and functionality offer you an almost perfect wearing experience. Take a look at the most beautiful models in the Keller x shop and find your shoe with the coveted "N".