The New Balance story
Sports article manufacturer New Balance is based in Boston, Massachusetts, which is where William J. Riley founded the New Balance Arch Support Company back in 1906. His goal was to relieve pain in people with foot problems by providing them with orthopaedic insoles. The knowledge he collected over the years served him well when he decided to create his first ever running shoes in 1938. They were orthopedically perfect and became the foundation stone for New Balance baseball, basketball, tennis, boxing and running shoes. The company passed into the hands of the Kidds in the 60s, who launched the first pair of functional running shoes with a grooved outsole. From this point onwards, New Balance shoes became the most-worn sports shoes in US universities and the YMCA fitness programme. Under the management of businessman Jim Davies, the M320 became known as the best running shoe of 1976. After that, the shoe brand began shipping its products worldwide.
New Balance for sports - only the very best quality for your feet
New Balance sports shoes are suited to all kinds of outdoor athletic pursuits. The US manufacturer`s priority is delivering a personalised fit. NB running shoes are super lightweight and come with fantastically comfortable cushioning. The soft midsole only improves the snug foot feeling. Breezy mesh fabric keeps your feet well ventilated and dry, while the seamless finish prevents pressure points on the foot. This means you can sprint comfortably and glide to the side of the court in the blink of an eye. Innovative outsole and inside materials give breathability an extra boost. A cushioned collar with a perforation pattern has a temperature management function, and the non-slip sole, like the iconic logo on the side, is of the quality you`d expect from New Balance. With New Balance sports shoes, you`ll turn heads on your daily run.
New Balance for everyday life and leisure - fashion shoes
The trainer versions of New Balance shoes are perfect for everyday life and stand out because of their varied colour combinations. This means that you`re sure to find an NB lifestyle model to suit every outfit and complete every look. Combine the shoes with casual street wear or an office outfit. The modern footwear is not just the perfect match for jeans but also for elegant blazers. But it`s not just aesthetics that impress here - the shoes are made of breathable materials like leather and suede, making the trainers robust and adaptable to the shape of your foot. The forgiving midsole will ensure you feel like you`re walking on clouds, while the manufacturer`s special non-slip outsole provides the support you need to walk on any surface.
New Balance - trendy trainer styles
We can say, without a doubt, that shoes needn`t be just comfortable and functional. They need a little extra something to make them awesome. The traditionalist brand New Balance has taken this concept and developed it with great success. Athletic features combine with comfort and functionality to provides you with all-round satisfaction. Check out the nicest looking models on the Keller x shop and find your special "N" shoe.