Béton Ciré

The sea. Brittany and its sailors. That was enough for Amélie Le Roux as inspiration for Béton Ciré. That, and her grandfather. He followed the same causal chain daily. He went into the city or the sea, no matter if it stormed or rained. When he left the house, he never actually did so without first putting on his Miki. A cap? A Beanie?

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BÉTON CIRÉ: GRANDPA'S HAT AS SOURCE OF INSPIRATION

One Miki. A cap without shield. An adjustable beanie made of cap fabric. Amélie La Roux made the base for Béton Ciré out of it in 2013. She wanted to make "waves for the asphalt? with her Béton Ciré products - and she made waves. The brand found the right plaster in Paris. And the city of love and fashion added another source of inspiration to the sea, seafarers and grandfather. Just like other Béton Ciré articles about Miki.

DOUBLE HOMAGE TO BRETAGNE AND BIG CITY

It is precisely this symbiosis of city and sea that determines the DNA of the fire. Here Béton, there Ciré. Here the asphalt, the street, the life, the city culture. There the "waxed": a tribute to the fishermen of Brittany - and to their waxed raincoats. Béton Ciré articles carry the roots of the fire out onto the streets, give them their own look and yet always remain authentic. To ensure this, the brand does not produce its headwear, mikis, caps and hats anywhere today. Béton Ciré stays in France. In the south, where the brand collaborates with selected craftsmen for its collections. Exclusive style quality for the head - that's exactly what you get at the Béton Ciré Store at Keller x.

BÉTON CIRÉ: HIGH-QUALITY X AUTHENTIC X VERSATILE

Style doesn't just start with design. No perfect look without quality. This is why Béton Ciré uses only high-quality, authentic materials for his creations. Materials that could also protect French sailors from wind and weather. At the same time, the sense of tradition and authenticity does not favour a creative hibernation. So the saying goes again and again: New season, new Béton Ciré products. Améle Roux and her team are looking for images and trends that will influence the new designs. This is followed by the choice of materials. And so the Miki, the traditional Breton fisherman's hat, changes its appearance again and again. Sometimes he wears corduroy, sometimes linen. Sometimes he dresses colourful, sometimes monochrome. Only the shield is always missing. After all, on the high seas it quickly misses its purpose as a windbreak, through which the cap suddenly flutters off the ship and glides towards the seabed. In addition there are the caps and hats of the French Brand, which of course also occupy top places in the style ranking. Béton Ciré online, exclusive Mikis and Caps, are available in the Béton Ciré Store at Keller x.

THE MIKI COMBINES BOTH: BRETONIC HAZARD X BIG CITY VIBES

If the accessory screams too loudly for attention, it quickly becomes a disruptive factor. Therefore it is important to keep the balance: Restraint, but without awakening boredom thoughts. Béton Ciré achieves this impressively. Following the basic idea of the brand, which likes to accompany you on your way through the city, on the longboard or bike, or to the vernissage. Miki, caps and hats can therefore be combined without hesitation. Jeans and a simple T-shirt? In combination with suspenders or vest? The Miki grinds the outfit in a relaxed way in the direction of a restrained style statement. No matter what you wear, Béton Ciré closes the circle.

A COMPLEX PRODUCTION PROCESS - AND ANTOINE COMES AT THE END

Before Bréton Ciré products see the next store from the inside, they always follow the same production route. A path where only experienced professionals accompany the styles. The choice of materials. Cutting out the patterns. Tailoring. The final production. In addition the attachment of the brand-typical leather strap for size adjustment. All this is done by hand. And finally it's Antoine's turn. A master of his trade. Only he knows how to give a Miki the final cut, the perfect, above all lasting round shape. It is only after Antoine has a new product in his hands that he moves in the direction of the Bréton Ciré Sale. So much time is needed.