Running shoe? Streetwear icon? Both. Born as a performance model in 1990, Shigeyuki Mitsui designed the ASICS GEL-LYTE III to easily withstand both the challenges of the sport and the interested looks of the street. Today the sneaker is one of the most legendary silhouettes of the Japanese brand and has its firm place in street fashion thanks to its combination of comfort and style. Learn more!

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What began with a groundbreaking idea of the ASICS Lead Designer has now proven itself for three decades: the GEL-LYTE™ III from ASICS SportStyle.


To celebrate the 30th anniversary of the GEL-LYTE™ III OG running shoe, the sneaker is released in its original shape and construction of the early 90s.

What is the story behind the GEL-LYTE™ III?

In 1986 ASICS used liquid gel as a cushioning material in the GT-II midsole for the first time. It was the first shoe in the world with patented gel cushioning. The innovation was a great success and the idea was developed further and further in the following years. The highlight was the GEL-LYTE™ III, which was designed in 1990 by Shigeyuki Mitsui - the ASICS Lead Designer with a passion for breaking rules. It was exactly this mentality, against all odds, that created the sneakers that would become an icon for the next generation.


What distinguishes the GEL-LYTE™ III?

The GEL-LYTE™ III OG model features a split tongue, which was originally inspired by the GEL-LD RACER™. In addition, the shoe features the characteristic GEL™ cushioning in the heel for better shock absorption and long-lasting comfort. To celebrate the 30th anniversary of this iconic sneaker, ASICS SportStyle is bringing back a series in the OG Colorways this year.

"ASICS follows the philosophy "Anima Sana In Corpore Sano" - a healthy mind in a healthy body. We at Keller x also strongly believe that sporting activity is a key factor in a healthy body and mind and are proud to share this vision with ASICS".




The crooked view into the crystal ball likes to bring along a little damper of joy. Nobody likes to be mistaken. On the other hand. Shigeyuki Mitsui might have noticed quite benevolently that his prediction went completely in the wrong direction concerning his creation. Mitsui simply didn't believe that too many people would like his GEL-LYTE shoe - and was way off track. Because the designer could hardly have done a better job of implementing the specifications. ASICS wanted a premium running shoe. However, one that had so much style that it should also facilitate the somewhat more relaxed walk over the asphalt without any problems and above all elegantly.

The basis was the GEL cushioning developed by ASICS in 1986, consisting of silicone pads integrated directly into the sole. Shock absorption plus stability equals less risk of injury. That's how simple the then revolutionary formula worked, which the Japanese brand implemented with the GEL-LYTE I. The shoe was light and comfortable as never before, and quickly found its way into the running circus. Both the first version and its successor concentrated on this. Only number three, the ASICS GEL-LYTE III, should be able to break out of the sport whenever he wanted to. For this purpose, Shigeyuki Mitsui first created colourful and striking colour combinations. He also gave the shoe a two-part tongue as well as reflective elements and mesh inserts at the heel. Sport model met style icon. Comfort met design.

So it came to disappear again just a year later. For a while... The focus of ASICS Sportstyle, or rather ASICS Tiger at that time, on progress quickly forced the development of its successor. But the ASICS GEL-LYTE III had left its mark on the collective sneaker memory. So collaborations like the one with the Amsterdam sneaker store Patta brought the shoe back to the streets. For the 25th anniversary of GEL-LYTE III, ASICS worked with Kith and Footpatrol, among others. For the 30th, the brand is also bringing back the OG-Citrus Colorway - and in the meantime, Shigeyuki Mitsui is also convinced that his sneaker certainly met one or the other taste.

Characteristics of the ASICS GEL-LYTE III

As a "troublemaker," Shigeyuki Mitsui likes to take the leap over design barriers in order to expand visual awareness. This is another reason why the ASICS GEL-LYTE III has its characteristic split tongue. But that is not the only reason. Because it actually gives the GEL-LYTE III an unmistakable look, but also helps you to slip into the sneaker in a relaxed manner. But that's not all: At the same time, it improves the running characteristics and also puts an end to the performance idea. Especially since designer Mitsui insisted on a tri-density midsole. The production of the shoe was a challenge for his idea, but you can now wear a more comfortable cushioned shoe.

In addition, there are the Colorways, which distinguish every ASICS GEL-LYTE III Sale. They are colourful and like to change between neon and pastel, between muted colours and louder variants. OG always stands for the root, for a Colorway in which the ASICS GEL-LYTE III was available right at the beginning of its journey in 1990. In addition you will find variations especially designed for women as well as always new material combinations between smooth and suede, mesh and synthetics in our ASICS GEL-LYTE III Shop. Always there: the optimal intersection of comfort of a premium running shoe and style of a streetwear icon.

Key facts about the ASICS GEL-LYTE III

  • (Original) Name: ASICS GEL-LYTE III
  • First release: 1990
  • First colorway: Citrus
  • Designer: Shigeyuki Mitsui
  • Price range: approx. 70 to 120 €

How can the ASICS GEL-LYTE III be combined?

Jeans. Chino. Short. Skirt. Basically, everything fits the ASICS GEL-LYTE III. After all, this cult sneaker does not set any style limits, even out of conviction. But perhaps the most suitable companion is the Chino. The relaxed hoodie or crewneck, the T-shirt or shirt, maybe a beanie or the deadcap - the outfit in the sense of a Japanese style icon is ready.

The ASICS GEL-LYTE III at Keller x

It applies to other sneaker legends as well as to the ASICS GEL-LYTE III: OGs form something like the holy grail of almost every sneaker line. They bring you as close to the roots as possible, combine the tradition of cult sneakers with a good dose of style. At Keller x you can order the ASICS GEL-LYTE III online. And not only the OGs: In our ASICS GEL-LYTE III Shop you will find special women's models as well as current colorways and new material combinations.