ASICS SportStyle

Did you know that tigers can jump a whopping six metres? Jump into the collection of the Asics Tiger brand. Learn more!

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TARTHERBLAST

TECHNOLOGY MEETS LIFESTYLE

The TARTHER™ BLAST sneaker combines the traditional look of the TARTHER™ sneaker with modern FLYTEFOAM™ Blast equipment from our performance running range.

ASICS SPORTSTYLE

Inspired by the rich collection from their years of running shoe expertise, the Tarther Blast is another Asics hero. Each pair combines the brand's traditional aesthetic with the upper that made the Tarther famous among marathon runners in the 80s.

THE DETAILS MAKE THE DESIGN

What is the vision of ASICS SportStyle?

The history of ASICS is based on more than 60 years of experience in the development of running shoes. The guiding principle "Anima Sana in Corpore Sano" - "In a healthy body lives a healthy mind" - is in every model of the Japanese cult brand. Founded in 1949 by Kihachiro Onitsuka and driven by the vision to show youth new perspectives through sports, Onitsuka developed its current distinctive look from a combination of flamboyance, style and innovative trends.

RETRO CLASSIC

What is special about the new Asics SportStyle TARTHER™ BLAST?

With its original upper design, this style preserves the traditional racing design of the TARTHER™ shoe, which was favoured by marathon runners in the 80s. In addition, the upper of the shoe is made from recycled materials, while the insole is made with a solution dyeing process that reduces carbon emissions and water consumption. With responsive equipment inspired by Asics' running collection, this technology contributes greatly to a hybrid aesthetic that is complemented by a high-performance look and functionality. The upper of the shoe uses at least 40% of the primary material from recycled materials.

TECHNOLOGY MEETS LIFESTYLE

ASICS SPORTSTYLE

TARTHERBLAST

TIGER SAFELY AND COMFORTABLY THROUGH EVERYDAY LIFE

ASICS Sportstyle, formerly ASICS Tiger, creates sneakers with special gel technology. This cushioning provides every wearer with pure walking and running comfort. It lets you run through the streets light-footed like an elegant tiger. ASICS Tiger first caused a stir in the mid-1980s with its innovative Alpha Gel technology. It provides ideal damping and cushions your every step - just like the paw pads of a tiger do when it roams smoothly through its territory. In addition to the high level of comfort, the first-class shoes from ASICS Tiger offer you a secure feeling. This is due to the foamed rubber outsoles and the toe reinforcement, among other things. Many of the brand's sneakers have these features.

ASICS SPORTSTYLE - A HEALTHY SOUL IN A HEALTHY BODY

In 1949, the Japanese Kihachiro Onitsuka founded the sports brand Onitsuka Tiger. In the course of the 1977 merger with the company GTO Sports Nets & Sportswear, the parent company of ASICS Tiger received its name, which is still valid today: ASICS. The choice is a creative one. From the well-known and popular Latin phrase "Mens sana in corpore sano" by the former Roman poet Juvenal, ASICS has made and abbreviated the version "Anima sana in corpore sano". The first letters of the five words function as the brand name and at the same time reflect what is important to the company - to trigger a psychophysical feeling of well-being in the wearers of the products. This ambitious goal applies to the main brand ASICS as well as to the sub-brands, which have included ASICS Tiger since 1981 and ASICS Sportstyle since 2019.

HIGH QUALITY SNEAKERS WITH EXCEPTIONAL (RETRO) CHARM

Shoes from the ASICS Tiger label reveal a characteristic trademark, the so-called tiger stripes. The tiger stripes adorn all sneakers and set them apart from the models of other brands. For the Japanese and some other peoples from Asia, tigers are very significant. Attributes such as "tsar of the taiga" or "ruler of all animals" highlight the special position of the big cat in the perception of Asians. For a long time, several tribes even worshipped the tiger as a deity. So it is only logical that the Japanese company ASICS gives its sub-brands the name of the animal and decorates the high-quality sneakers with noble tiger stripes. In addition, the shoes are often presented in the retro style of the 1980s and 1990s, which is easily recognisable from the brand's most popular sneakers, such as the ASICS GEL-LYTE III.

DISCOVER ROBUST FOOTWEAR FROM ASICS TIGER AT KELLER X

Here you will find ASICS Tiger sneakers for men and women. A special feature of the brand is that some models are suitable for both women and men. Depending on the outfit and accessories, the sporty products emphasise both casual and sporty-elegant styling. Whether you prefer classic colours like pure white, beige, black and grey or you prefer to swing through everyday life and leisure with purple or blue accentuated shoes - we offer you what you are looking for. The sturdy sneakers are recommended for spring, summer and autumn. With proper care, you can count on your striped footwear for many years. Let the tiger out of you every day!