ASICS: A HEALTHY MIND IN A STYLISH BODY
ASICS: The five initial letters of the Asian manufacturer stand for ""Anima Sana in Corpore Sano"". A healthy soul rests in a healthy body. Of course, a good style also helps. The company, founded in 1949 in Japan as Onitsuko Tiger Co Ltd, has visibly expanded its focus. Away from purely technically driven, functional sports shoes. Towards genuine lifestyle sneakers, which are enjoying unbridled growth in popularity. In addition, the brand produces such a successful all-timer with its cult shoe Onitsuka Tiger that it is considered a co-founder of the retro hype. Today, many sports shoes are inspired by its unmistakable and timeless design and ASICS has become a global player in the atleisure trend.
ASICS SNEAKERS - OPTIMAL MATERIAL MIX
ASICS trainers and sneakers impress with their material mix of breathable mesh and stabilising overlays made of leather or plastic. The characteristic tiger stripes are now integrated into the lacing system. They give the foot additional support in the shoe. The rubber soles are another plus point when it comes to wearing comfort. All of them are equipped with an integrated GEL cushioning system that has been continuously developed by ASICS. It was developed by the Japanese company's in-house research department in 1985. A milestone. At the time, it revolutionised the global running shoe market. Today it also makes the company's lifestyle shoes more comfortable.
ASICS SNEAKERS MEN, ASICS SNEAKERS WOMEN OR UNISEX
The models offered at Keller x in the ASICS shop can be divided into two styles: Unicoloured, charming and elegant or self-confident, colourful and eye-catching. The colourful design then continues into the aggressive sole constructions. Especially in the sneaks of the Gel Kayano range, some of which come in three colours. In the style of the 90s, functional systems such as GEL damping are also integrated into the design. The embroidered ASICS logo is also prominently placed on the sports shoes. In addition to the classic white, the colour blue predominates in the current ASICS models. However, the brand also likes to use the currently popular pastel shades in its collection. The plain-coloured ASICS sneakers, on the other hand, are classic: either in black or white.
SUCCESSFUL AND POPULAR FOR DECADES
The Japanese brand landed a worldwide success with the Onitsuka Tiger. The classic sneaker has been part of the cityscape for decades and has long since made the leap from the gym to the streets and clubs. Its success is also reflected in the other ASICS trainers: the understated, plain-coloured models are particularly popular at Keller x. They simply offer the most use. They simply offer the most possibilities for use and can be combined almost infinitely. With the more colourful shoe designs, on the other hand, the colourful tiger stripes ensure the recognition effect. They are emblematic of the decades of success that ASICS has achieved through its creativity and innovative strength.
COMBINE ASICS SNEAKERS - SPORTY URBAN
The shock-absorbing GEL system makes ASICS sneakers versatile. You wear them for sport anyway. But they can also be worn on extensive shopping trips, in the office, or on running-intensive city trips including dancing through the night in the club. Plain-coloured models are excellent with a linen suit. With jeans or shorts, on the other hand, the edgy designs, which are much more colourful, are also suitable. Women combine plain-coloured ASICS sports shoes with floral dresses, while the more colourful models go well with jeans shorts and plainer, plain-coloured skirts.
KELLER X STYLE TIP FOR ASICS SNEAKERS
We at Keller x are also keeping up with the trend of creatively integrating sports shoes into everyday urban life and skilfully combining them. That's why you'll find countless inspiring looks in our lifestyle world. The sporty combination of the ASICS GEL-KAYANO 5.1 unisex sneaker in brown and the NIKE Sportswear Tech Pack Knit Pullover in beige for men is ideal for evenings in trendy bars or trips to vibrant cities. The side slits of the black Peak Performance Sense dress for women, on the other hand, open up a view of the GEL-KAYANO 5.1 unisex sneakers by ASICS, which are also black.