The unique partnership of adidas and Stella McCartney has existed since 2004. McCartney wanted to make a difference to what she saw around her. Sportswear for women, especially in competitive sports, was an issue that had not been addressed with the care it deserved. The colors were very schematic and the design a bit monotonous. This was the right opportunity for them to provide women with something they could wear out and still feel good about the way they looked. Meanwhile, the pieces in the collections are real statements for strong, confident women.
Move something with FUTUREPLAYGROUND. For your workout and our planet. In this collection, versatile performance wear meets eye-catching prints and thoughtful designs inspired by the casual sports styles you see on the streets. Designed to support and inspire a generation that is making a difference. The message is simple: by connecting with ourselves, each other and the earth we all stand on, we can move together towards a better future.
"With this collection and campaign, we want to help people get back to nature and use movement as a means to an end." - Stella McCartney, 2021