ARYS

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ADAPTING TO NEW NEEDS

WHAT DO WE REALLY NEED?

ARYS is more than just a brand. The label from Berlin combines functionality and sustainable minimalism. Find out which adaptations the brand has made to the current times in our Flashlight.

ARYS

What do we really need? Which garments make our everyday life better? The brand asked itself these elementary questions last year. The result: a strong dichotomy of homewear and techwear to meet the demands of this new, idiosyncratic era.

What is the background of the brand ARYS?

ARYS is an urban fashion label from Berlin, founded in 2014 by industry career changers as an answer to the wasteful fashion industry. What began with multifunctional tracksuits developed into first-class collections under the project name "Fusionwear", which combine timeless and minimalist design, highly functional materials and sophisticated features. This symbiosis results in fairly produced pieces for everyone who is looking for high-calibre and comfortable all-in-one solutions for an active and versatile everyday life.

THE DETAILS MAKE THE DESIGN.

What distinguishes the new collection?

Our new everyday life blurs the boundaries of time and space. This makes it all the more important that our wardrobe meets the requirement of being able to switch effortlessly between indoors and outdoors, between work and private life, while always being appropriately dressed. Many of us are currently in the home office, which makes comfortable yet cool clothing indispensable. The limited options of current leisure activities make us rediscover our environment and outdoor activities provide a necessary balance to the monotony of the home office. We need clothing that gives us complete flexibility. The new ARYS collection combines the multifunctionality of techwear with the casualness of streetwear and comes up trumps with surprising features.

"Our progressive products have won several awards and have already convinced the most renowned stores in Japan. ARYS stands for exceptional clothing without compromise." - ARYS, 2021

ARYS

ADAPTING TO NEW NEEDS