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SATURDAYS NYC - SATURDAYS IN NEW YORK

It was all a bit too fast-paced for the three surf buddies Colin Tunstall, Morgan Collett and Josh Rosen, who founded their label Saturdays NYC in 2009. Whether they did it on a Saturday is not known, but they soon adapted to the typical New York pace. The trio started out selling classic surf accessories, but quickly expanded their range to include stylistically balanced clothing.

They look good on Fifth Avenue, in the metro on the way to downtown or on the beach. Saturdays NYC's portfolio now includes everything from bags and shoes to candles and sunglasses. In other words, everything that can score points with simple elegance. In line with the fashion statement of the founding trio: to counter the colourful hodgepodge and the rapidly changing trends in New York City with a constant. Minimalism. This is how clean lifestyle works today. At Keller x you can buy Saturday NYC online - casually from the couch or the beach. Hang loose!

OF COURSE THERE ARE ALSO SATURDAYS NYC SHOPS

As befits a successful company, Saturdays NYC also operates its own shops in the world's metropolises. After the first Saturdays NYC store in the Big Apple - there is now a second shop in the West Village in addition to the one in SoHo - more opened in other cities around the world. In the meantime, Saturdays NYC retailers can even be found in Sydney, Tokyo - or at home in your basement x shop.

Besides the classic lettering in the logo, the slash symbol appears again and again in the brand's design. It adorns numerous Saturdays NYC products as an original print, but is also omnipresent on the brand's Instagram account. Speaking of Insta: there, the company repeatedly flirts with its origins in a self-confident manner. Both #surfing and their origins in the capital of the world dominate the New Yorkers' feed.

SATURDAYS NYC AT KELLER X

Even after 10 years, the brand can't deny its DNA. All Saturdays NYC items offered in the Keller x shop have a sporty background. But they are even better suited for a casual yet style-conscious appearance in the city. With your mates at the stadium or shopping with your girlfriend. Speaking of shopping: jumpers, sometimes with Saturdays NYC artwork on the back, monochrome hoodies or shirts with a significant slash print on the chest are also available at Keller x.

We also have board shorts, swim shorts, windbreakers and longsleeves from the brand. Fit, comfort and style are always a priority and the brand's own minimalism dominates the it-pieces like a protagonist on stage. You can find all these products and new pieces from the current collection in our Saturdays NYC shop.

SATURDAYS NYC - THE WAVE OF GOOD TASTE

With the opening of their first shop in the hip New York neighbourhood SoHo, the three founders Tunstall, Collett and Rosen made a statement. They made it clear where they wanted to go: Their lifestyle should be a combination of surfing, living and working in New York City. To this day, they express their love of surfing in all of their nine outposts in various world metropolises. Surfboards and other water sports paraphernalia lighten the atmosphere in the flagship stores and are still offered for sale there. But more than that. A Saturdays NYC store is always also an espresso bar and a place to chill - the founders have a soft spot for high-quality and fair-trade coffee and good music. This is how you shop for casual Saturdays NYC offers and pamper your palate and ears to boot.

SATURDAYS NYC - EVERYTHING FOR THE MAN

In the meantime, the enterprising creators behind the trendy brand have even expanded their product portfolio to include care products for men. In addition to soap, hair gel, shaving cream and even a grooming cream also bear the characteristic slash sign on their packaging. We can't wait to see what the New Yorkers come up with to win over even more style-conscious men's hearts in the future.