ALCHEMY EQUIPMENT: STYLISH ACTIVEWEAR FROM NEW ZEALAND
Ever worn a feathery jacket at freezing temperatures, without freezing? Or a wool coat which is not soaked in rain? A smart shirt that defies the cold wind on the way to work but gently regulates body temperature in the overheated office? Sounds like hardcore functionality - and that's exactly what we have here. Sports label Alchemy Equipment - activewear with ultimate performance features. It manages the balancing act between high-performance outdoor wear and a classically elegant look: a fusion of style and substance, technology and trend - for athletes with style and trendsetters with the highest standards.
ART OF ALCHEMY: TURNING THE ORDINARY INTO THE SPECTACULAR
In times gone by, the term "alchemy" was associated with a branch of natural philosophy. The goal - turning stone into gold. The prestige sports label Alchemy Equipment remains faithful to the refinement process of its namesake, but reinterprets it. Instead of winning precious metals from stone, the company searches for the best possible optimisation of sports clothing - and finds it. The secret formula: an unusual mix of traditional and innovative production techniques. Classic cutting with clean silhouettes meets high-tech materials with outstanding performance. The result: exquisite urban streetwear and highly functional sportswear in one - without showing off the logo. The wide assortment consists of classic wool coats, minimalist rain jackets, elegant dresses, skirts, shirts and optically reduced daypacks. All with special effects designed for a life of movement that takes them to the next level.
TRADITIONAL CUTS MEETS MODERN STYLE
The unique quality of the pieces becomes immediately clear when you wear them. The Alchemy Equipment collection impresses with its combination of traditional natural fibres with innovative materials: Dermizax, a durable, wind and waterproof fabric. Pertex, a wafer-thin yet robust and breathable membrane. Fine Italian cloth wool laminated with a unique waterproof and windproof membrane, DWR - this stands for "durable water repellent". There are also sophisticated pocket systems on all jackets; invisible and yet everywhere. Premium insulation is provided by luxurious Pertex Quantum for heat regulation and protection against cold. Even the backpacks surprise with multifunctional features such as back ventilation, laptop sleeve, separate waterproof compartments - all in a minimalist look which is dedicated to sporty understatement. Whether on the way to work, to the gym, or to dinner: Alchemy Equipment keeps the weather at bay, your body heat in check, and your style beyond all doubt.
FLASH SUCCESS FOR INNOVATIVE ALCHEMY EQUIPMENT CONCEPT
The premium label Alchemy Equipment had a terrific start. Just one year after its founding in New Zealand in 2013, the sports brand was among the five "ISPO Brandnew" finalists at the ISPO 2014 in Munich. The starting signal for success on an international level. Not without reason: Alchemy Equipment sets itself the highest performance standards and yet goes with the zeitgeist of the fashion scene. The perfect balance between function and style. Founder Junor has brought 20 years of experience designing for well-known outdoor brands to create the perfect outerwear label with Alchemy Equipment. The plan worked: his performance-wear is no longer just seen in outdoor training, on trail runs or hiking tracks. The minimalist clean look is hyped - from high street to highlands.
A NEW LEVEL OF PREMIUM UNDERSTATEMENT
The premium label from the other side of the world stands out with its innovative "Performance Driven Style" concept. Alchemy Equipment proves that at first glance, simple things can be made in exquisite fashion - and thus attain a whole new level of premium understatement. A simple idea - with a highly innovative result. Alchemy Equipment pairs urban, modern styles with traditional cuts and material at the highest level. The New Zealand label shows that highly technical functional clothing can be both chic and stylish. A sophisticated modern aesthetic for people with power who, despite their style, do not want to sacrifice functionality in everyday life. Are you one of these people? Then get your Alchemy Equipment styles in our innovative Keller x range.