The adidas Stan Smith
When Robert Haillet ended his career in 1971, things took a course that Stan Smith could never have expected. As early as 1965, adidas had launched the first tennis shoe with leather uppers and started a small revolution. As with the adidas Superstar, the big brother of the basketball court, the new material construction provided more support and protected the ligaments and ankle. Players who enjoyed the new setup soon spoke of the best shoe in the industry. Horst Dassler's concept had worked.
However, the son of name sponsor and company founder Adi Dassler did not want to leave it at that. To make the new sneaker even more popular, he looked for a face and ended up with Robert Haillet, who initially lent his name to the new shoe. Until he resigned in 1971 and started the search all over again. The course of events. He led Horst Dassler via the agent Donald Dell directly to Stan Smith. He had previously sprinted the baseline back and forth in the canvas shoes that had been popular until then - and successfully so.
In 1971, the American Stan Smith won the US Open, and the following year even Wimbledon. The Brand got its new face for its tennis shoe, Smith received an equipment contract, which assured him an all-encompassing marketing as well as shares in the sales of the sneaker. The classic "we win, you win" situation. Nevertheless, adidas did not rename its sneaker "adidas Stan Smith" until 1978, but then immediately printed Smith's profile on the tongue. Icons don't happen overnight.
His clean design almost merged with the tennis court, but fitted in just as well on the street, and so the adidas Stan Smith opened the door to the fashion world. Even more intensively after adidas pulled off a little marketing stunt: Those who wanted to buy a new Stan Smith between 2012 and 2013 were left disappointed. The assortment. Suddenly it was poorer for one of its most prominent members.
To free him from his role as a mass product, adidas simply stopped production of the Stan Smith. Demand through scarcity. The plan worked. Completely. In 2014, the sneaker made its comeback, not in silence, of course. Pharrell was sent his own model and Giselle Bündchen posed on the cover of Vogue Paris with the adidas Stan Smith. New colorways gave the clean, legendary silhouette a new look.
In addition there were variants with boost damping or Primeknit-Upper. Suddenly A$AP Rocky and Pharrell were wearing sneakers, which started out in tennis only to find the sales department at some point. In addition, there were collaborations with Yohji Yamamoto's Y-3, Raf Simons and Pharrell himself. Even in songs the adidas Stan Smith performed. And today adidas has sold over 50 million Stan Smith sneakers. Nobody could really expect that in 1971.
Features of the adidas Stan Smith
Clean. A single word is enough to accurately convey the first, second and third impression of the adidas Stan Smith. The sneaker is traditionally white, with the original green highlights on the heel, which have long been coloured differently. It features adidas' Trefoil logo and Stan Smith lettering underneath, while the tongue is Smith's profile. The famous three stripes? only indicate perforations inside and out.
What counts is minimalism and simplicity. The reduction to the essential. This is also reflected in the different colourways and variants that we also have in our adidas Stan Smith range. Some models are made of suede instead of the usual smooth leather and say goodbye to clean white. Others replace the shoelaces with three velcro fasteners. The clean design remains constant, without which an adidas Stan Smith is simply not an adidas Stan Smith.
Key facts about the adidas Stan Smith
- (Original) Name: adidas Robert Haillet
- First release: 1965
- First colorway: White / Green
- Designer: -
- Price range: 80 to 120€
How can you combine the adidas Stan Smith?
Those who seem to have invented visual restraint will always find the right companion anywhere. With its clean silhouette, unobtrusive colorways and discreet look, the adidas Stan Smith is a perfect match for any minimalist outfit.
The dark jeans. The relaxed overshirt. Monochrome style. Everything seems to be made for each other. You might as well wear the adidas Stan Smith with a hoodie or combine the cult sneaker with a t-shirt or crewneck. The Chino also works in combination with the Stan Smith.
The adidas Stan Smith at Keller x
The nuance creates the difference. With the Stan Smith, just a few differently colored patches give a completely different look, a new exterior - and at Keller x you can find the sneaker in the adidas Stan Smith Shop with the classic green as well as black or skyblue details. White leather is a must.
The pastel-coloured suede version also works well and you can fix your new shoes with Velcro instead of tying it. Of course you can order the sneaker from Keller x online at your home.