PROGRESSIVE DESIGN MEETS INNOVATIVE SPORTSWEAR
For a long time, the adidas brand has worked with celebrities and luminaries from the sports and fashion worlds. Stella McCartney and adidas have been working together since 2005. Their partnership has brought great success and excites both professional and recreational athletes. Stella McCartney is now an key figure in the fashion world and dresses celebrities. The wedding dress the British desginer made for Madonna to wear at her wedding to Guy Ritchie in 2000 is still remembered to this day . She quickly proved that her great success was not solely due to her famous father, the ex-Beatle Paul McCartney. The Parisian haute couture fashion brand Chloé even fired its star designer Karl Lagerfeld to get Stella McCartney on board as chief designer at the tender age of 26. In 2001, Stella McCartney founded her own fashion brand and presented her collection in Paris, with great success. The next step on her career ladder began in 2004, when adidas and Stella McCartney decided to work together.
The joint collection appeared in 2005 under the brand name adidas by Stella McCartney and immediately received high praise. McCartney avoids all use of leather out of conviction, working mostly with synthetic materials. In 2012, the British designer teamed up with adidas to provide the United Kingdom National Olympic Committee with a unique collection consisting of more than 500 models. For this, Stella McCartney was given an OBE by the Queen in 2013 . In addition to the athletes, adidas also outfitted the 70,000 volunteers with shirts, trousers and accessories. In 2018, the sports fashion manufacturer won the contract to be the outfitter for Germany's winter sports athletes . Previously, there had only been one outfitter dating all the way back to 1936 - Bogner. Further evidence that adidas can keep in step with trends and prove its leading position in the world by collaborating with famous designers such as Stella McCartney.
ADIDAS BY STELLA MCCARTNEY: THE COLLECTION
Jackets for running or training form the outer layer of the collection. With hoodies, pullovers, shirts or tops from the adidas by Stella McCartney collection, you'll be in sporting vogue in all seasons. You can wear them in combination with a jacket as a midlayer, or on their own when it is warm enough. The elegant and sporty designer pieces always look perfect with jeans too. Jogging trousers or shorts will complete your look while running or working out. A matching cap protects your head from the sun and completes the look. You can wear the fashionable and functional sportswear while running, training, doing yoga or playing tennis. The brand impresses with the signature adidas functionality for these sports. However, thanks to Stella McCartney, the collection clearly differs in design from the classic adidas range. For all its sportiness, the sportswear is very feminine and impressively demonstrates that fashion also matters in sport. Close-up cuts accentuate your shapes, while comfortable materials guarantee you the freedom of movement you need. McCartney's designs often stand out with an interesting pattern mix combined with a hint of wildness. A little leopard print here, a snake look there: Stella McCartney makes fashion for self-confident women who are living their lives to the full. An elegant sporty shirt with sewn-in mesh in the right places looks feminine and gives you the breathability and freedom of movement you need. You'll beat your opponents in every match!
SPORTY DESIGNER FASHION: ADIDAS BY STELLA MCCARTNEY
At Keller x, you will find two aspects brought together: the adidas by Stella McCartney brand collection is premium quality sportswear in terms of materials and function. On the other hand, the look and fashionable elements are very clear references to designer fashion. The unique garments have a sporty-casual look and will quickly become your favourite leisureware. It's the details that make for a great appearance and sporting excellence at the same time. In all her collections, Stella McCartney presents her trrademark progressive design and a special material mix. In her collaboration with adidas, she likes to use knitted materials. Instead of wool, the vegetarian uses breathable and dimensionally stable nylon. The stretchy material fits closely to the body, but still follows every movement. Climalite membranes add to the comfort of the wearer, especially at the joints, arms and armpits. The designer's cuts retain a feminine form without restricting movement. Two-way zippers, for example, allow you to open the zipper on both sides. And it's not just a casual look. It simply extends your freedom of movement and controls your body climate.
FUNCTION, FEATURES X DESIGN
Whether shorts or jogging pants: all the bottom parts of the adidas by Stella McCartney brand are comfortable on your skin. Elastic cuffs, comfortable cuts, as required, seamless workmanship and a body-adapted material mix ensure high wearing comfort and freedom of movement. In the tops, you feel equally at home while exercising as you do when walking your dog. Climalite base layer fabrics impress with breathability and Climacool technology. Midlayers like hoodies benefit from soft fleece. Stretch shirts look fantastic in a slim fit and do not require seams. Mesh inserts or fashionable cut-outs will make you catch people's eye when working out. Outer layers such as running or training jackets impress with high-quality functional membranes. Other features also await you.
STYLISH SPORTSWEAR: ADIDAS BY STELLA MCCARTNEY
Little things often make the big difference. It's the same with adidas by Stella McCartney sportswear, which, in addition to its appealing design, makes its mark with the following features:
- Hood or waistband with width adjustment
- Kangaroo pockets for warm hands
- adidas by Stella McCartney logo
- elastic cuffs and inserts
- 2-way zipper
- Side slits
- Mesh inserts for greater breathability
- Material mix for sportiness and feminine fit
- Moisture-removing Climalite membrane
FUNCTION: ADIDAS, DESIGN: BY STELLA MCCARTNEY
Today's women want to be flexible and do what they want. Stella McCartney is one of them and that's why she creates fashion that appeals to women. In the adidas designer range, you can go to training and then on your date at the cocktail bar with that handsome training partner. Who wants to get changed in between? Put on a trendy hoodie over your top and enjoy your evening. No matter how your free time activities go, the mesh fabric and functional materials mean no sweat. With the sporty jackets from the Stella McCartney range, you no longer have to run around the corner when you recognise someone you know. You will look just as good in the designer sportswear as in your usual street style. Even the Duchess of Sussex, formerly Meghan Markle, wore adidas by Stella McCartney on her 2019 Australia Tour. Gwyneth Paltrow goes jogging in the brand's sports fashion, while other stars wear it to go shopping or even dining. Stella McCartney has thus reached her goal and the women of today around the world.
DESIGNER SPORTSWEAR: SHOW WHO YOU ARE
When you are running, playing tennis or in the gym, you need high-quality and comfortable sportswear and shoes. Thanks to the collaboration between the innovative brand manufacturer adidas and the progressive designer Stella McCartney, you can wear your sportswear almost anywhere. The noble designer pieces cut a good figure in both sport and leisure. Many stars show off and wear the trendy shirts, hoodies, pants and jackets everywhere. Take a look now in the Keller x online shop. Be inspired by the unique designs of adidas by Stella McCartney.