Internationally successful sports fashion from Bavaria
Adidas AG is a sports article manufacturer based in Herzogenaurach, Bavaria. Over the decades since its foundation, in 1949, adidas has become the second largest sports brand in the world. It all started off small in the 20s, when brothers Rudolf and Adolf Dassler launched their first sports models for runners and footballers in the Gebrüder Dassler Schuhfabrik (their joint shoe factory). They were the first to make football shoes with studs on the sole. The track and field athletes taking part in the Amsterdam Olympics wore Dassler shoes for the competitions. After the Second World War, a rift grew between the brothers, so they went their separate ways. In 1948, Rudolf Dassler founded the brand "Puma", while Adolf Dassler continued his work under the brand name "adidas".
Sports fashion for winners
From the very beginning, adidas has been making specialist sports clothes for both professionals and amateur athletes in different disciplines. In the years after the war, the players of the Germany national football team wore adidas shoes and, with them, brought about the "Miracle of Bern" by unexpectedly winning the World Cup in 1954. From then on, fashion sporting the three stripes was no longer limited to just German athletes: Sports teams and solo sportspeople from around the world are now wearing adidas gear. The brand is represented by not only some of the most successful athletes on the planet but also several celebrities from the music and show business industries. One reason for this is the brand`s increasing use of style elements in its pieces. The sports fashion collections are not only functional with innovative technologies but also come in the most modern designs.
The hallmarks of adidas sports clothes
The easiest way to recognise adidas clothing is by looking at the three parallel stripes, which are in a contrasting colour to the background of the product and are all three of the same width. This logo was patented at the same time the brand was founded, on 18th August 1949. The brand name is made up of the first name and surname of the founder: "adi" being a nickname for "Adolf", and "das" from "Dassler". Since 1971, the trefoil logo has also featured on many of the label`s articles as a symbol for Olympic spirit. The three leaves represent three continental plates. In 1990, the brand introduced yet another symbol: three diagonally-placed bars that form a triangle, symbolising a mountain. This logo is used to highlight "adidas Performance" products. The adidas "style" logo has been around since 2002, and it consists of a dark circle intersected by three stripes of a lighter colour.
adidas from head to toe
adidas sports fashion impresses with its functional yet urban-sporty design. You can literally wear adidas from head to toe. Start off with shoes, pants, a t-shirt and jacket, and finish it off with some headgear - the German brand really does provide it all. Have a browse in our selection and find the latest articles by the second biggest sports label in the world!